Watch news : Buy or sell a luxury watch on the second hand market


Instead of licking the windows of the rue du Rhône in Geneva in search of a new clock, I invite you, dear passionate reader of clocksto look at the second hand market for many reasons.

Why is the second-hand luxury watch market interesting?

The first reason is obviously the Prize ! The opportunity allows you to acquire watches at best prices and thus expand your collection or change watches more often.

You can get good deals and even investments. A used watch has lost much of its new price, with the exception of some models that have already appreciated its value at the time it removes the Gold from the payment terminal, which makes it much more accessible. The depreciation curve is more pronounced in the first years and this is where you should enter the game.

Also, unlike a “normal” car, the owners of luxury watches They generally take great care of their beloved player and it is very likely that the product has not been abused.

Finally, these are watches made to last. A watch that has been worn for 3 years is just the beginning of his life. We are talking about a real investment.

Watch-Rolex-Oyster-Perpetual-Air-King-Precision-3400-euros
Rolex Oyster Perpetual Air King Precision in Mikaël Dan (€ 3,400)

Buy a new luxury watch instead of a used one?

Before going into the details of the second-hand market, let’s look at the good reasons to buy new ones.

In addition to the pleasant experience of going to the official store of the brand or an important retailer, the purchase of a new watch protects you from unpleasant surprises from the second-hand market (and more particularly from one individual to another). mechanical or leakage problems, the inability to turn against the seller, the purchase of a copy or other scam.

Therefore, the main advantage is the serenity in your purchase for the benefit of the brand guarantee.

What about the sale of your watches?

Word of mouth is still the first sales channel that I will use when selling a beautiful watch.

However, having an intermediary between the buyer and the seller is quite comfortable. You put the watch on consignment or sell it through the professional intermediary that takes care of the rest. Save time and security for you.

Mikaël Dan House

Again, favor houses known and recognized as Mikaël Dan. This house has been buying and selling watches and jewelry since 1983 and guarantees the authenticity of the pieces thanks to its expert jewelers and certified watchmakers. They are also members of the European Alliance of Experts.

Then two options arise:

The house evaluates your watch (or your jewelry) for free and pays you immediately according to the market price.

The price is established by mutual agreement. You receive the money once the coin is sold.

Tempted? Visit the site for more information: www.mikaeldan.com

Montre-Jaeger-Lecoultre-Reverso-Grande-Date-6500-euros
Jaeger Lecoultre Reverse-Large Date in Mikaël Dan (€ 6,500)

Once Mikaël Dan’s experts have estimated their watch or jewelry for free, it is on the site among other men’s watches (Panerai, Rolex, Hermès, Audemars Piguet, Cartier, Tag Heuer, Breitling, etc.), women and jewelry. (necklaces, rings, earrings, bracelets, etc.) of the largest brands.

Montre-Tag-Heuer-Monaco-Caliber-12-3600-euros
Tag Heuer Monaco Caliber 12 in Mikaël Dan (€ 3,600)

Some tips to buy a used watch

If you plan to buy from a website, Google will be your best friend. Type “notice” and the name of the site. You will definitely find comments from customers who can confirm your choice.

Make sure they deliver a certificate of authenticity and carefully read the general conditions of sale and return.

Ebay and the like are too risky for my liking to consider a serene purchase. Personally, I prefer to use sites that are well established (such as Mikaël Dan, which I mentioned earlier).

We will verify that the seller has the papers and the watch case. Collectors know that all papers and boxes should be kept carefully.

Also remember to check the bracelet and buckle because they are expensive parts if you have to replace them with original brand parts.

Watch-Rolex-Oyster-Perpetual-Date-Submariner-6200-euros
Rolex Oyster Perpetual Date Submariner in Mikaël Dan (€ 6,200)

In conclusion, playing in the second-hand market is very interesting and there are ways to limit risk taking when approaching reliable partners. The price of the watch, including the margin, will always be lower than that of the new one.

Montre-Officine-Paneraï-Radiomir-Black-Seal-5900-euros
Officine Panerai Radiomir Black Seal in Mikaël Dan (€ 5,900)