With a name like Louis ChevroletYou don’t have to be a genius to understand that the Swiss-based Porrentruy brand offers car-inspired watches, remarkably retro due to the story of the hero he pays homage to. After knowing your first Kickstarter campaign for the Classic 8 collection in 2018, we reveal your new collection called Frontenac They launch today.
A small summary of this Swiss micro-brand: founded in 2006, Louis Chevrolet Swiss watches He designs and manufactures watches in his own watch factory located less than 10 kilometers from the place where Louis Chevrolet, the man, grew up. The latter was born in La Chaux-de-Fonds in 1878 and was the founder of the Michigan Chevrolet Motor Car Company in 1911, participating in the development of the Classic 6, without going any further after a disagreement with his partner, William Durant, to whom he sold his shares (damages when we know the rest), as well as the rights to use his last name. A very talented mechanic later founded a car brand specializing in race cars, the Frontenac Motor Corporation, winning the prestigious Indianapolis 500-mile race in 1916. He himself as a driver, won several driving races of the number 8 car. back to the watch brand, made a huge in turn in 2016 renewing all its collections and then deciding to sell its watches only online and in its workshops.
For this new Frontenac collection, Louis Chevrolet has decided to innovate by presenting the “flight date” principle in their watches. This rare process allows a reading of 360 ° date together with the application of a photoluminescent material that allows the brand to become the first of its kind. The principle is simple: the date disk is changed to a black background disk marked with a white rectangle covered with photoluminescent material. Every day, this rectangle advances and is revealed through the dial thanks to a openwork in 31 counters. In addition to facilitating the reading of the date, it offers a unique night effect. An intelligent process that has been the subject of a patent application.
As for the watch, it has a box of 43 mm wide 51.8 mm long horn to horn, then measures 11 mm thick. Male dimensions with a sliced design that includes a central groove, a 22mm horn engraved with the “Never give up” (Never give up), all topped with a sapphire crystal with anti-reflective treatment on both sides. Thanks to several case treatments and then to different dials and hands, Louis Chevrolet offers many colorful variations so discreet Some dials, for example, are sunrays and others are honeycomb-shaped.
On the side of the movement, the quartz model is animated by a caliber Round 515 whose battery will give a range of 45 months, while the automatic model works with a caliber ETA 2824 in finished finish (+/- 7 seconds of deviation per day and adjusted in 3 positions) with 38 hours of power reserve. Each watch will be numbered and not limited, and will be available for sale at CHF 358 (€ 338) for the quartz version and then at CHF 578 (€ 545) for the automatic, that is, a 30% discount compared to The future price is already excellent. Find out more about him Kickstarter campaign, just click here.
Louis Chevrolet Frontenac LC9 and LC11 Watch / Features
- Living place: 316L stainless steel / brushed and polished finish
- Width: 43mm
- Length: 51.8mm
- Thickness: 11mm
- Entrecorne: 22mm
- Type of glass: Sapphire / Double anti-reflective treatment
- Bottom Box: Transparent
- Automatic movement: Caliber ETA 2824-2 Elaborated (automatic) or Round 515 (quartz)
- Power reserve: 38 hours or 45 months of autonomy
- Bracelet NATO perforated leather and Nylon
- Buckle: Pin / Polished Finish
- Waterproof: 5 ATMs / 50 meters
- Numbered edition: yes /
- Warranty: 3 years
SEE THE KICKSTARTER CAMPAIGN